The Referral Academy
Asking a room for work is a skill
Most business owners were never taught it. The Referral Academy exists so nobody has to be naturally good at this to do well here. Short, practical courses, live workshops and regional training days, written by members who win work this way, not theorists.
The BforB Academy
Referrals are a skill. We teach it.
Short, practical courses built from 25 years of referral meetings. Finish one on a lunch break and use it at your next meeting.
- Free for visitors
Mastering your 60-second pitch
Why 'a bit of everything' gets you nothing, and the one specific ask that makes a room remember you.
Taught by Mel - Core
The referral mindset
How to give first, spot a referral in ordinary conversation, and never sound like you're selling.
Taught by Mel - Core
Running great one-to-ones
The 45-minute structure that turns a polite coffee into a working referral partnership.
Taught by Mel - New
Using AI to grow your business
Practical, no-jargon AI for small businesses: quoting faster, following up properly and writing less admin.
Taught by Mel
Free PDF
Mel's 30-Day Referral Playbook
One action a day for 30 days: the exact asks, messages and follow-ups that get referrals moving.
- Word-for-word referral asks that don't feel pushy
- A one-to-one agenda you can print tonight
- How to thank a referrer so they do it again
No form and no list. A real person replies with it.
Come and see one
Join us at a BforB meeting
Visiting a group is the only way to know if the room is right for you. Pick the one nearest you and we'll get you on the guest list. Your first visit is free.
Opens the group's booking page. No charge to visit.
The person behind the table
Hi, I'm Mel.
Together with my husband John, we created Business for Breakfast after wasting years trying to get cashflow to our business. We realised that relationships are key therefore created an environment that welcomes business people and allows them to thrive.
Start free
Your first course is on us. So is breakfast.
Visit a group as our guest. The meeting is free, food included, and one Academy course is included with your visit. Learn the skill, then watch a room full of people practising it.